The collection of information, and combination with previously collected information, to select and deliver content for you, and to measure the delivery and effectiveness of such content. This includes using previously collected information about your interests to select content, processing data about what content was shown, how often or how long it was shown, when and where it was shown, and whether the you took any action related to the content, including for example clicking on content. This does not include personalisation, which is the collection and processing of information about your use of this service to subsequently personalise content and/or advertising for you in other contexts, such as websites or apps, over time.
![The Indigenous people known as the Huichol first appeared in the high highlands of Central Mexico some 15,000 years ago. According to their ancient traditions, both men and women would experience the pain of childbirth. [More details in comments]](https://s3.autoszz.com/wp-content/uploads/2022/07/1659036396_the-indigenous-people-known-as-the-huichol-first-appeared-in-364x205.jpg?v=1659036404)
